He had no vision to be Robert Linxe and create La Maison du Chocolate II. He studied as a pastry chef in Paris and later as a chocolatier, but his interests are not highbrow (in fact, he says that his favorite chocolate is a milk chocolate bar with almonds). Clean” image on the logo-a with-it, thirtysomething guy. Max is much more attractive than the “Mr. The company plans to open 300 branches in the U.S. Just as Campbell’s Soup owns Godiva Chocolatier, now Max Brenner is an international chain with 21 stores worldwide, including five in Israel, 12 in Australia, two in Asia and two in New York City. He subsequently sold the business to Strauss-Elite, the Israeli counterpart to Kraft Foods. Brenner bought out his partner and embraced the Chocolate by the Bald Man concept, adopting the nickname Max. His real name is Oded Brenner and he is the company co-founder, along with Max Fichtman, of Handmade Chocolate by Max Brenner, established 10 years ago in a town outside of Tel Aviv.
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For now, there are two pilot cafés, both in the same area of New York City that is full of students and near multiplex cinemas-high traffic areas of target consumers. On your way out, pick up a fun gift, or a chocolate bar for yourself. If the company is successful-and we sure hope it will be-Americans from coast to coast will be able to walk into this adult Willy Wonka restaurant-café and partake of a light meal with a chocolate chaser. Max Brenner is a concept: the idea that a café and chocolate shop that serves lush desserts, sumptuous chocolate beverages and light fare, that is affordable by students (the average check is $13.00), will be a hit. Max Brenner, Chocolate by the Bald Man, is an Israeli version of the Cheesecake Factory, with the temptation of choice being chocolate confections instead of cheesecake. Click on the black links below to read the other parts. The chocolate is imported from Israel, and is certified kosher. The packaged chocolates are fun too-more fun chocolate than serious chocolate, although the bonbons offer some lick-smacking delight for the serious chocolate-consumer. We hope he succeeds: his chocolate café confections are more fun than a barrel of chocolate monkeys. Product Reviews / Main Nibbles / Chocolate Max Brenner, Chocolate By The Bald Man Part I, Overview: Max Brenner Chocolate Culture Fills A Gap On The American FoodscapeĬAPSULE REPORT: Israeli chocolate company Max Brenner hopes to spread Max Brenner Chocolate Culture, provided in his cafés, from coast to coast.
Set in the vibrant dining district of Oxford Street Bulimba, the new Chocolate Bar is the perfect location for gathering with friends and family (or a moment to yourself) to indulge in one of life's greatest pleasures.KAREN HOCHMAN is the Editorial Director of THE NIBBLE. With our aim to provide our loyal customers with even greater convenience and better service, we're so excited to see just how much they love and embrace the new opening – the next step in the Max Brenner journey", says Kaminski. 'We've been blown away by the response to our Chocolate Bars in Brisbane – with Southbank and Portside Wharf two of the most popular in the country. With the new opening counting as the city's second in just three months (third in total), there's no denying Brisbanites are hooked! With such a huge demand for Max Brenner Chocolate Bars in the area, Max Brenner General Manager, Yael Kaminski, believes Bulimba is the perfect location to continue Max Brenner's chocolate love story: Brisbanites Relish New Max Brenner Chocolate Bar OpeningĪustralia's favourite and original chocolate cafe, Max Brenner, is continuing to answer the prayers of chocoholics across Brisbane as it opens its 29th Chocolate Bar – this time in the picturesque urban village of Bulimba.īuilding on the huge success of the thriving Southbank and new Portside Wharf Chocolate Bars, Brisbane has truly embraced Max Brenner's unique chocolate culture.
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